Beyonce Knowles has teamed up with her designer mother Tina Knowles, for the launch of their latest collection in their fashion range of House of Dereon. Last night Beyonce and her mom, designer Tina Knowles, celebrated the launch of their new House of Dereon dress collection at Bloomingdale’s in NYC. Many of the gowns, which range in price from $310-$470, are said to be inspired by Beyonce’s upcoming film, “Cadillac Records,” in which she portrays music legend Etta James, which is set for release in December.
House of Dereon was launched by the Knowles family in 2006 as a pret-a-porter fashion line.
Dereon was the maiden name of Beyonce’s grandmother Agnèz Deréon, whose married name Agnèz Beyincé inspired the singer’s first name.
The collection is sold with the tagline “Couture. Kick. Soul” as it represents the spirits of three generations of Knowles women.
Tina is the ‘couture’ thanks to her design talents, Beyonce brings the ‘kick’, while late Agnez had the ‘soul’.