Charlotte Ronson for J.C. Penney



Marking the first time JC Penney will create an in-store shop for an exclusive brand, Charlotte Ronson (hot off the heels of her collection for Urban Outfitters) is designing a full contemporary sportswear collection called I [Heart] Ronson for the retailer, also to be sold at jcp.com and its catalogs. WWD reports the collection will hit stores this February and be found “near the front of the store, so customers can glimpse the line right away,” and include “casual and dressy styles from cotton T-shirts and tanks, cotton sweaters and cardigans, a cotton canvas army jacket, leggings, denim jeans and printed polyester and cotton voile dresses” in “gray, navy, olive green and pink.”

The line is geared toward 21- to 35-year-old woman, priced at $15-$65. Ronson is also interested in creating shoes and other accessories for the collection.

[Source: WWD]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s